Glaagan: Juni 2011

Kamis, 30 Juni 2011

[U911.Ebook] PDF Ebook The Art Of Extraordinary Confidence: Your Ultimate Path To Love, Wealth, And Freedom, by Dr. Aziz Gazipura PsyD

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Confidence is the doorway to success in all areas of life. Whether you want to excel in your career, triple your income, create an amazing relationship, or just feel happy and satisfied with who you are, self-confidence is essential. In this inspiring and liberating book, Dr. Aziz slices through each obstacle on the path towards ever-increasing confidence. Through stories, activities, humor, and the world’s most powerful tools, you will discover how to: => Eliminate self-doubt and negative thinking. => Master five ways to overcome fear. => Discover how confidence leads to greater wealth and prosperity. => Boost your social power so you can confidently talk with anyone. => Enjoy more love in all your relationships. => Boldly ask for what you want, so you finally get what you really desire out of life.

Sales Rank: #42455 in Books
Published on: 2016-05-10
Original language: English
Dimensions: 9.00" h x .91" w x 6.00" l, 1.18 pounds
Binding: Paperback
364 pages

About the Author
Dr Aziz is the world’s leading confidence expert. He helps people break free from hesitation, fear, and self-doubt so they can rapidly grow their businesses, become more powerful leaders, and enjoy outstanding relationships. He completed his doctoral training at Stanford and Palo Alto Universities and is the author of the bestselling book The Solution To Social Anxiety. He is also the founder of the Center For Social Confidence.

Most helpful customer reviews

44 of 45 people found the following review helpful.
Terrified of speaking in public
By Dave Meindl
I was terrified... I mean seriously *terrified* to speak in front of people. When *imagining* getting up in front of a group of people, my heart would start pounding in my chest. My entire body would literally tremble. It would feel like I had something caught in my throat.

And that was just from imagining myself speaking in front of people.

Well, every two weeks, the company I work for holds this company-wide meeting. People get up and talk about things like what they've been working on, results, etc. And for over three years I've avoided going up there. Are you kidding? Speak in front of the entire company? Um... No thank you. Not happening.

Don't get me wrong. I *wanted* to get up there and speak. I had a lot that I wanted to say. And speaking to the company was important for my career. In fact, I really wanted to overcome my fear of public speaking because I knew that, if I could just get over this fear and develop the confidence to comfortably speak in front of audiences, I could take my career so much further. It would open up a whole new world of opportunity for me. I could speak at conferences, make a name for myself in the industry, etc.

But I just didn't have the courage. I felt like if I even just spoke in front of a small group at work I would only manage to humiliate myself, end up hurting my career, and feel even worse about myself than I already did.

So, I looked for help. Originally, I looked at The Shyness and Social Anxiety Workbook. I read it. But for some reason, it didn't really help me to work up the courage to put myself out there. Maybe because the book felt too cold and "clinical". Maybe because, as I would later discover, it failed to address some critical elements of my social anxiety.

Anyway, somehow, I found Dr. Aziz. Here was a guy who'd done it; a guy who'd suffered from debilitating social anxiety, just like me, and overcome it.

Like The Shyness and Social Anxiety Workbook, Dr. Aziz teaches that you need to go out there and begin to do those things that terrify you, starting small, getting comfortable with things that only give you a small amount of anxiety, and progressively working your way up until, for example, you're comfortable speaking in front of perhaps even thousands of people.

However, there are two things that differentiate Dr. Aziz's method from The Shyness and Social Anxiety Workbook. First of all, Dr. Aziz teaches several principles that seem to be entirely absent from CBT; things like self-compassion and becoming comfortable with rejection. Secondly, it feels like there's a human being on the other end who actually cares. And this was surprisingly important to me; to feel like I wasn't alone in this.

Anyway, I've been applying Dr. Aziz's method. And here's the proof that his method works. A couple weeks ago, I volunteered to speak in front of the entire company at the company-wide bi-weekly meeting. Now, normally this is just an internal meeting. But literally the day before the meeting, they came up to me and said that they wanted me to prepare what I was going to say in such a way that they could *film it* and *distribute it* to existing and potential clients.

Seriously? As if just speaking in front of the company wasn't stressful enough for me! Now you're going to record me speaking in front of the entire company AND you want to send the recording of me out to literally thousands of people!

Well, the next morning, they called me down to speak. And... well... I knocked it out of the park. I felt way more comfortable and relaxed than I could have ever hoped. And when I'd finished, the son of the founder of the company was so moved that he yelled, "Boom!"

I'm not gonna lie. It felt really good to have faced that fear and to have overcome it. Now, I guess it's on to the next level for me.

4 of 4 people found the following review helpful.
This book is exactly what I needed! Only regret is that I didn't find it sooner
By The Black Knight
This book was exactly what I needed. It feels like I have been under this dark cloud forever and now the cloud is slowly starting to dissipate and I'm starting to feel the warmth of the sun. It makes me want to cry and laugh at the same time knowing that there is a light at the end of the tunnel. I'm one of the ones who was actually born with social anxiety, having been diagnosed with Aspergers, mood disorder, pervasive disorder, and chronic depression. All my life I have struggled with extreme shyness. It is so painful. But as I read through the book it gives me so many new ideas. And as someone who thinks a lot, I've thought this dilemma over and over and read about it, this book is so enlightening! Articles and things I've read in the past say, "don't focus on yourself so much, but focus on the other person," or "Just be positive." Others have made comments, "Just lighten up, you take everything too seriously," "Just toughen up," "Just this...Just that." The articles I read don't explain HOW, and these well-meaning people actually make you feel worse about yourself because they make it seem like "What's the big deal?" I, too, felt like other people are "normal" and I am somehow different, even though I see their slips here and there but they seem to manage it well while I can't seem to do so like them. I've always wondered what's wrong with me? I have tried so many different things to make myself "better," but always turned out to be adverse results. As I am reading this, I am just wishing I could've read this 10 yrs ago, it would have saved me so much pain and doing the wrong things to alleviate the pain, although I know this book is not near that old, still though I feel that all that anxiety is kind of melting away. What I've realized in reading this is that I actually can be a fairly extroverted person. Though that label "Shy" was always slapped on me, I naturally want to be around people. And so that is a huge realization! The author has so much understanding and the writing is factual and to the point, no more, no less. But written in such a way that helps you understand your problem and gives you the steps to reason with yourself.

About everything else I am a very rational and reasonable person, and know that my thoughts about social situations are irrational, but somehow, I just couldn't change them. This book has you do mini-experiments to test your existing beliefs, and helps you get to the root of your reasoning. Absolutely wonderful. I'm fairly certain that my confidence will come back quickly, as it already has started. Buy this book if you are really struggling with social anxiety/shyness, you will be so glad you did. Even if you don't have social anxiety, you can always benefit from improved confidence - there are always greater heights to reach.

5 of 5 people found the following review helpful.
Absolutely life changing!
By Danny
I am amazed at the wealth of valuable information contained within The Art of Extraordinary Confidence. As other reviewers have mentioned, it is up to you to take what you learn and begin taking massive action to change your life. I am both inspired and excited to begin my new journey as a confident and capable person that is able to accomplish anything I set my mind to. Please do yourself a favor and read this book! I promise it will change your views on yourself and what you think is possible.

See all 58 customer reviews...

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Minggu, 26 Juni 2011

[W262.Ebook] Ebook Download Basic Judaism (Harvest Book.), by Milton Steinberg

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Rabbi Steinberg identifies seven strands that weave together to make up Judaism: God, morality, rite and custom, law, sacred literature, institutions, and the people. A classic work directed to both the Jewish and the non-Jewish reader.

Sales Rank: #50310 in Books
Brand: Mariner Books
Published on: 1965-03-17
Released on: 1965-03-17
Original language: English
Number of items: 1
Dimensions: 8.00" h x .52" w x 5.31" l, .41 pounds
Binding: Paperback
192 pages

Features

Great product!

About the Author

Milton Steinberg was an American rabbi, philosopher, theologian and author.

Most helpful customer reviews

84 of 87 people found the following review helpful.
From impenetrable to quite translucent..
By Robin Knight
Back in the 'Eighties, I found myself teaching Chaim Potok's "The
Chosen" to a Year 12 class, a system-shock, since I was, by then,
as school librarian, largely free from classroom duties. But it was a
book I liked, and the best book, by far, on that year's required
reading list, and the English Coordinator, the class teacher, had
declared himself an avid antisemetic and thus unwilling to add the
text to his repertoire..though quite willing to allow ME to
"borrow" his class to demonstrate the book's worth.And so I
came to research Judaism the first time..

The second thrust toward
Judaic enlightenment was differently inspired, prompted, in fact, by a
stroll around New Orleans with a Jewish met-on-the- internet-friend
from New York, with me miserably aware that I was registering only a
fraction of his conversational vocabulary (and that several paragraphs
behind). And it seemed to me that if so obviously intelligent a man
could find meaning in Judaism, perhaps the faith,and its inherent
disciplines, were worth a second look..

But where to look
first?
Other Jewish friends proffered advice.
Herman Wouk's
"This Is My God" was recommended.

"Lightweight!" scoffed my New York friend."Pap for the
masses!You would do better just asking ME!"

But I wanted to
input some other, more openminded ideas, and tried Amazon Books.

Amazon came up with a list of twenty or more, a list which threatened
to go on, and on, but I started with nine, the shelf since much
augmented, and browsed them all, before selecting "Basic
Judaism",by Rabbi Milton Steinberg, subtitled :
"The
essential book for both Jews and non-Jews eager to know more about one
of the world's great religions".

And as a starting point,
as an overview, as a balanced, heart-warming, conscious-of-all-faiths
introduction to the Jewish way of life, I doubt you can go past Rabbi
Steinberg's positive little text which manages, in just 172 pages, to
render the seemingly impenetrable, quite translucent... sunlit, even!

Educated in my formative years by Sisters Of Joseph nuns,
indoctrinated that only baptised Christians can "enter the
Kingdom Of Heaven", I was unprepared for the welcoming warmth
this little book exudes. There is no hint of a restricted heaven here,
nor babies in limbo, with Rabbi Steinberg reminding us, over and over,
that , to a Jew, heaven is for the righteous, all righteous
,regardless of creed, something my Islam-convert son has pointed out
to me as a major difference, also, between Christianity and his
adopted faith.
I was interested, too, to see that there is no
equivalent of the Catholic Pope, and no parent "CHURCH" to
grow rich and powerful, that each synagogue congregation is an
independent, autonymous entity..
Interested,too, to see how much
emphasis Judaism places on individual learning and scholarship, even
for women,and on rights for women, NOT things the Christian churches
have exactly emphasised down the years.

As well, Rabbi Steinberg
continually clarifies both the traditionalist and modernist Jewish
stances on each point at issue...something else that came as something
of a shock to me after my rather frustrating attempts at broadbased
discussion with my classically trained, Ashkenazic Jewish friend from
New York.

But remember, this is an OVERVIEW of Judaism, and not
the book in which to delve for obscure points of pre-Passover
procedure, though its eleven sections cover Judaism from historical
foundations , through current practice, to a "World To Come"
section and Epilogue, noting, at each step, the differences in
interpretation between the main Jewish divisions, and explaining how
these interpretations affect daily life for a Jew.

I have read
many books on Judaism since, and attended classes, and "discussed
the Holy Books" with some very learned men indeed, and had many
questions thus answered, but this book, with so many passages
highlighted by my yellow pen, is the text that made me want to
continue to find out.

And if YOU, with a Jewish friend or
workmate, or perhaps reading the daily papers and watching televised
news of the conflict in Israel, would like to understand better, to
maybe offend less, to be more in the picture, read Rabbi Milton
Steinberg's "Basic Judaism"....as a starting point.

Almost certainly you will want to go on and read more!

64 of 67 people found the following review helpful.
A very, very basic introduction...
By Thomas J. Brucia
There are two things one should know about this book. One, (as the author points out) this book "is a book about the Jewish religion - not about Jews or Jewish problems, or Jewish culture, or Zionism, but about those beliefs, ideals, and practices which make up the historic Jewish faith." Two, it is indeed - very - basic. Perhaps my thirst for detail keeps me from appreciating this short a summary. I found MUCH more information in three hours on the Internet than turns up here.... Perhaps the book suffers because the author is trying to span the breadth of Judaism, from Reform to Orthodox, in one volume.... On a positive note, Rabbi Steinberg does not beat about the bush - to give one example. he straightforwardly describes the differences between (the various forms of) Christianity and Judaism. His views on St. Paul are "challenging". Christians may not like his judgments, but I thought many of them seem quite on-target. On the negative side, do not expect from this volume a listing of the 613 Jewish commandments (though they are mentioned). Do not expect any description of the Jewish lunar calendar, or any listing of the months. Do not expect any description of the Hebrew language. Do not expect any detailed description of the liturgy of the Shabbat service. I could forgive much of this (since the book is only 172 pages long) except for the fact the author is verbose - especially in the first half of the book. (Incidentally, be aware that "Basic Judaism" lacks all of the following: a bibliography, a glossary, any appendices, and an index!) Though I found this a pleasant read, I wouldn't use it as a starting point for any in-depth study of Judaism.

43 of 46 people found the following review helpful.
Great Basic Intro
By A Customer
This is a basic introduction for people who either want an overall review of the basics or for people about whom it can't be assumed they know even the basics, like me. Rabbi Steinberg's best quality is his ability to break down and pick apart the basics and his ability to write with extraordinary conciseness. I never felt he was talking down to me, but his handle of English for explaining the complex theological and philosophical concepts was truly remarkable. He also makes a point of drawing out the differences among Jews about Judaism, frequently contrasting "traditionalists" with "modernists". I can't imagine I could have chosen a better book for getting the concept of Judaism. There probably are better books to get, though, if you are looking for a book about how to live as a Jew. The book is obviously very pro-Jewish and he seems usually to give the modernists the better slant without being disrespectful to tradition. If you just want to know what Judaism is, I can definitely recommend this book.

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Kamis, 23 Juni 2011

[Q337.Ebook] Free Ebook How To Build A (Semi) Solid Yurt For Under $1,500, by Robert Lee

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Today’s commercially available yurts largely are flexible wall units, with lattice forming the “frame” of the walls, and studs resting on an aircraft cable strung along the top of the lattice. They are lightweight, but, by that definition, are vulnerable to the elements and to wildlife. Although defined as portable, they require a full day to set up, using three or more people. Their insulation (optional) generally is Mylar bubble insulation and windows are heavy plastic.
The yurt concept in this set of plans calls for rigid insulation walls, readily available materials, glass windows, standard-sized door, and a very lightweight, truly portable design. Although the yurt plan is sized for a 16-foot diameter unit, size can be scaled up or down quite readily. Total material cost generally is less than $1,500.
Typically, one person can cut all the pieces needed to size in less than 40 hours. To assemble the unit requires one person and three or four hours. To disassemble takes two hours.
The guide includes numerous photographs of a sample yurt being built. Also included are discussions of problems with many yurts (and solutions), ideas on plumbing, heating, interior finish and power.

Sales Rank: #298477 in eBooks
Published on: 2013-04-20
Released on: 2013-04-20
Format: Kindle eBook

Most helpful customer reviews

2 of 2 people found the following review helpful.
Good for a novice, backyard builder.
By Wally
I would recommend this book for beginner level people. While it does have a fairly detailed explanation of building a yurt, it is not suitable for anyone with a prior level of framing or construction. Homesteaders with basic hand tools may find this book helpful and the pictures are decent but for me personally it is a book I would give to someone with little knowledge of building trades.

There are no "blueprints" or mechanical plans of the actual parts, just the authors own way of building this structure is presented. It would be better in my opinion to research building methods of yurts and finding your own way than trying to emulate someone who is not a master level builder.

Overall I am happy with this purchase and I like supporting createspace authors, I would recommend for the novice.

2 of 2 people found the following review helpful.
If you really want to build a cheap home or vacation cabin, this is it!
By Br. Curt
Due to disabilities, I am not able to build one myself. But, if you are able, this is a very readable and comprehensive little book that will guide you step-by-step in building this hybrid yurt. The cost may be up a bit by now but it still shouldn't cost too much more. I think that anyone could do this with a little help and a modicum amount of wordworking/building talent.

1 of 1 people found the following review helpful.
Nice step-by-step instructions
By mike j cooper
Very informative. Nice step-by-step instructions.

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[B616.Ebook] Download Ebook A Bible Believer Looks At World History, by Frederick Widdowson

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This is a review of world history from a Bible believer's perspective. It is designed for use by homeschoolers but anyone can learn from it.

Sales Rank: #2742694 in Books
Published on: 2011-05-12
Original language: English
Dimensions: 11.00" h x .95" w x 8.50" l,
Binding: Paperback
420 pages

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Minggu, 19 Juni 2011

[Q233.Ebook] PDF Download Organofluorine Compounds in Biology and Medicine, by V Prakash Reddy

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This book covers topics on biochemically relevant organofluorine compounds and their synthesis and biochemical pathways. Organofluorine compounds have renewed interest in pharmaceutical industry, and therefore a concise book on this topic is highly relevant to the scientific community involved in this area.

Covers the synthesis, biochemical, and therapeutic applications of organofluorine compounds
Offers a complete text on biochemically relevant organofluorine compounds and their synthesis and mechanistic pathways
Provides one of the first major reference books on the biological and medicinal applications of organofluorine chemistry

Sales Rank: #5106974 in Books
Published on: 2015-02-11
Original language: English
Number of items: 1
Dimensions: 9.02" h x .88" w x 5.98" l, 1.45 pounds
Binding: Hardcover
330 pages

About the Author
Dr. Prakash Reddy is currently active in research and teaching at the Missouri University of Science and Technology. He has received his Ph.D. in organic chemistry from the Case Western Reserve University, Cleveland, Ohio, and M.Phil. from the University of Hyderabad, India. He was an Adjunct and Visiting Professor at nationally reputed universities prior to joining Missouri University of Science and Technology in 2000. He received the Golden Key National Honor Society award for teaching excellence at Case Western Reserve University, and was a NASA Faculty Fellow at Jet Propulsion Laboratory, California Institute of Technology, Pasadena, CA. He has research interests in synthetic, mechanistic, and biological organic chemistry, and has significantly contributed to the area of carbocations and electrophilic reactions, superacids, and organofluorine chemistry.

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0 of 0 people found the following review helpful.
Excellent Book
By PavanKumar Challa
Excellent book....Very good book for Concepts and applications in the field of Medicine. I strongly recommend this book. The explanation on the mechanisms are really good and anyone can get a good understanding on the concepts.

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Sabtu, 11 Juni 2011

[M911.Ebook] Get Free Ebook Striving Zones: How People Act when Free to be Themselves, by Kathy Kolbe

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Striving Zones – How People Act when free to be Themselves is the latest iteration of Kathy Kolbe’s Theory of Conation. This model of human performance, used by individuals and companies around the world, has continued to evolve since it was first described in Kolbe’s best seller, “The Conative Connection.” Kolbe has provided a deeper description of the actions we take when striving to succeed. She has included enhanced language to explain the equality of our instincts for creative problem solving.

Sales Rank: #524267 in eBooks
Published on: 2015-05-01
Released on: 2015-05-01
Format: Kindle eBook

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2 of 2 people found the following review helpful.
Very helpful for interpreting Kolbe profiles
By anonymous
As a high fact finder AND quick start I had difficulty making sense of my Kolbe profile, as they're seemingly opposites. The explanations in this book are very helpful, and astonishingly accurate.

Quite surprised this book isn't more well known given how many hundreds of thousands of people have done Kolbe profiles.

1 of 1 people found the following review helpful.
A great resource for furthering your own understanding of the Kolbe Index.
By G. Krull
Excellent book for those familiar with the Kolbe "A" Index. Clear and concise explanations to help the reader understand, not only their own index results, but also understand the results of others. With Striving Zones, Kathy helps remove some of the confusion of what it means to have a particular score in the Action Modes.

Instead of the using the word "Resistance", later changed to "Prevent", in the results (which can bring about a negative perception to a person who is not familiar with the Kolbe index), Kathy explains her use of the new terms "Act", "ReAct" and "CounterAct". A CounterAction more fully (and positively) describes how a person makes a contribution in a particular Action Mode where they score in the CounterAct range.

It is also a great resource for describing CoActions - where a person leads with two strong Action Modes. When an entire team has taken the Kolbe Index, this book helps further describe how to help each team member contribute at their highest level.

2 of 2 people found the following review helpful.
A clear summary, if you already understand the theory.
By R H
A concise summary of Kolbe's theory of conation. But if you are new to it, I recommend Kathy Kolbe's first book, The Conative Connection.

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Senin, 06 Juni 2011

[R826.Ebook] Download Ebook Contextual Pricing: The Death of List Price and the New Market Reality, by Robert Docters, Michael Barzelay, John G. Hanson, Cecilia Nguy

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A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS

“Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh insights which will expand your perspective on what is possible in maximizing revenue from your company’s products and services.”
―Mark Greatrex, Chief Marketing Officer, Cox Communications, and former SVP, Global Still Beverages, The Coca Cola Company

“To effectively price, managers must understand market context―the frame of reference for buyers. Context is far more important than the usual measures of price variation. I strongly recommend this readable and useful book to any business leader who suspects his or her company is falling short of achievable revenues.”
―Dave Calhoun, Chairman and CEO, Nielsen Company, and former Vice Chairman, General Electric Company

About the Book:

A few leading companies have jettisoned ideas about pricing that other companies believe are indispensible. The result has been superior performance against competitors who persist in a simplistic 1990s belief in “value.”

Contextual Pricing describes how buyers are influenced by comparison points and contextual messages more than by actual price levels. Identical products can sell at radically different prices to the same target customer―if context is strategically managed. This fact is how Procter & Gamble, GE, Coca-Cola Company, Amazon, Google, Microsoft, and others make sure they get the best possible price. The use of context is changing the way companies price and sell in the new global economy.

This readable and market-tested book describes the contextual pricing perspective, how it is being used in B2B and B2C markets, and how you can make the shift to contextual pricing in your own business. Whether you’re a CEO, P&L manager marketing director, sales manager, or entrepreneur, Contextual Pricing shows you how to:

Understand how your customer will make buying decisions and the role of pricing in those decisions
Establish better, more intuitive prices using context
Develop contextual pricing strategies that defeat competitor pricing―how contextual pricing can be the antidote to destructive price wars
Harmonize your pricing with branding, product development and channel strategies
Increase your profits with proven pricing tools, such as scientific bundling, tiering, branding, upsell “hooks” and more

Through its illuminating case-by-case studies, Contextual Pricing delivers a wide range of pricing techniques and customer insights that you won’t find anywhere else. You’ll learn how to avoid common pitfalls when raising or lowering prices and discover how you can compete in traditional or emerging digital marketplaces―and beat the competition through superior tactics, not through lower margins.

When you know the secrets of Contextual Pricing, you can name your price, drive your sales, increase your profits, and own your success.

Sales Rank: #870768 in Books
Published on: 2011-11-09
Original language: English
Number of items: 1
Dimensions: 9.40" h x .84" w x 6.40" l, 1.18 pounds
Binding: Hardcover
256 pages

About the Author

Robert Docters is the managing partner for Abbey Road, LLC, a consulting firm specializing in pricing strategy. He previously served as a senior vice president of strategy and pricing at LexisNexis, and before that was an SVP at Ernst & Young.
John Hanson is a partner at Accenture, where he leads the North American Pricing and Profit Optimization strategy practice.
Cecilia Nguyen is a senior manager with Accenture’s Pricing and Profit Optimization strategy practice.
Michael Barzelay holds the London School of Economics’ first professorial chair in public management. He codirects the Department of Management’s new MsC Public Management and Governance, and serves as the founding executive director of the Center for Transformation and Strategic Initiatives, a Washington, D.C.-based nonprofit.

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2 of 2 people found the following review helpful.
An in-depth guide for optimizing your pricing strategy
By Deni Kasrel
There are plenty of books that can tell you how to market products and services, but few give much attention to the art and science of pricing, even though price is often a critical factor in a buyer's decision-making process. Contextual Pricing fills that gap with detailed explanations of the multitude of variables that go into creating effective and profitable price strategy and tactics. Using research and case studies the authors illustrate how varying circumstances influence buyer mentality and behavior toward a price or set of prices, such as bundles and tiers. The overall tone is much like a textbook, however the many real-life examples add an entertaining quality to the academic content, as do chapter footnotes, which are often humorous (so be sure to read them). You'll learn the how's and why's of price sensitivity that enable you to successfully charge higher prices in certain circumstances, as well as find out how to avoid common pricing mistakes that can cost you big bucks. There's also good advice on how to overcome internal obstacles within a company's operational structure that can impede your ability set optimum prices. A revealing read, this book covers the gamut on pricing and is worth its own cost many times over.

1 of 1 people found the following review helpful.
Understand one of the most important and least understood decisions every company has to make -- Price
By Mark P. McDonald
Pricing is one of the most important decisions companies face. It is also one that is often reduced to a simple set of list prices, predefined bundles and reactionary policies. It does not need to be that way as the authors of Contextual Pricing share in their book. Rob Doctors, John G. Hanson, Cecilia Nguyen and Michael Barzelay have collaborated to create a highly informative, accessible and book that provides actionable advice and examples. They have created a book that is much more than the normal business book and more accessible than an academic look at the complex issue of pricing.

Highly recommended as a comprehensive, business focused and readily accessible discussion of this critical decision. The authors point out the importance of pricing when they discuss the observation that less than half of customer defections are price driven, yet when customers threaten to leave. They also point out that the idea of price elasticity is fundamentally flawed and how to reform this through a combination of segmentation and elasticity.

The authors point out that pricing decisions need to be driven by customer context rather than simple list prices. Pricing is more than just an issue of margin and production costs, but rather a complex set of contextually heavy factores. The authors go on in 17 chapters to explain exactly what this means. The chapters are listed at the end of this review.

This book is highly recommended to every manager and executive who is interested in driving greater success from more successful pricing decisions and programs. CMOs and CIOs should pay particular attention as Contextual Pricing covers the interaction and interdependencies between Pricing, Segmentation and Information.

Strengths

The book is comprehensive in its treatment of the issues of pricing as it covers the impact of marketing, segmentation, bundling and other pricing strategies. Each topic is covered from the central ideas to illustrative case studies.

The book covers emerging and new issues, reflecting advances in ideas around digital pricing, revised bundling strategies, and managing prices in tough economic times. All of these topics lead this book to go beyond just simple notions of price elasticity.

The case study examples cover a diverse range of industries from manufacturers to service companies from long established players to relatively new technology companies. The range of case studies reflects the full range of situations most companies will face.

Challenges

The book is not for the faint of heart. It deeply discusses topics in a significant way that makes the book one that needs to be read, reflected upon, and thought through to see how they apply to your situation. There are few books that have as much underlining and comments in the margins as this one.

The book covers significant ground related to pricing which limits the depth at which it can go into any one topic. Read this book to get a strong understanding of pricing and its role in management. Use that understanding to investigate specific pricing issues.

Here is the list of chapters that give you an idea of the books contents without giving those contents away.

Part 1: The Journey from Product to Context
Chapter 1 - Context and the Death of List Price
Chapter 2 - Why Value Matters Less than Competition
Chapter 3 - Which Context Matter to You?
Chapter 4 - Living in the Digital World
Chapter 5 - Antidotes to Prices Pressure

Part 2: Pricing for Poets and Profit Mazimizers
Chapter 6 - Price Structure
Chapter 7 - Scientific Bundling and Tiering
Chapter 8 - Dangerous Ways to Reduce or Increase Price

Part 3: Pricing Programs and the Marketing Mix
Chapter 9 - Segmentation, Context at Time
Chapter 10 - The Hinge of Fate: Pricing Strategy
Chapter 11 - Higher Return: Introductory Pricing Strategies
Chapter 12 - Brand, Messaging, and Competition

Part 4: Tools for Management
Chapter 13 - First Steps and Missteps
Chapter 14 - Cheap and Cheerful Pricing Tools
Chapter 15 - Key Contextual Data is Not in Your Company's Database
Chapter 16 - An Enabling Systems Architecture
Chapter 17 - Creative Pricing

0 of 0 people found the following review helpful.
Finally, the proof I was looking for!
By Tony J. Ridley
[[VIDEOID:moAIZPDWRZMDY9]]For many years I have been involved in debates, disputes and out right shouting matches with sales and marketing representatives around outdated and poor pricing models. While I had the experience and evidence to change our approach, I lacked the objective comparisons to add weight and validate my views. This book achieves that, over and over again.

Contextual Pricing moves from the problem, the reasons and the solution in a simple and highly practical manner. While others have touched or driven the topic of value based fees or other contextual pricing topics, the authors have done an excellent job of providing multiple case examples, from numerous industries and markets, to cement the reasons behind having scalable and flexible (otherwise known as context) pricing solutions for customers.

I found great value in the offering around identifying and prioritising the real contextual influences, to apply to our markets, customers, competitors and product/services.

I recommend the book for general managers, directors and CEOs, alike. I also recommend it for the more adventurous (and likely to be rewarded for such vision) sales and marketing professionals that deal with selling, servicing or delivering products and services.

The book provides insight and solutions for all likely scenarios, from downturns, market dominance, new entries, old products and complex service/support offerings. Each with it's faults and best practice solutions.

Save yourself the cost of a consultant that may or may not deliver results for your pricing and competitive pricing objectives and invest in the book and time to understand the value it delivers, at a nominal cost to all.

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Minggu, 05 Juni 2011

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Sales Rank: #3747115 in Books
Published on: 1994
Binding: Paperback

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Sabtu, 04 Juni 2011

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Martin Grey, a talented young lawyer, is taken under the wing of a secretive group made up of America's most powerful and esteemed black men. He's dazzled by what they have accomplished, and they think he has the potential to be one of them. They invite him for a weekend away from it all. But what he discovers, far from home, is a disturbing alternative reality which challenges his deepest convictions....

Published on: 2015-06-04
Released on: 2015-06-04
Format: Unabridged
Original language: English
Running time: 756 minutes

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15 of 15 people found the following review helpful.
EPIC! A "deal with the devil" has never been so evil!
By Judith D. Collins
A special thank you, to Atria Books and NetGalley for a complimentary ARC, in exchange for an honest review.

One word . . EPIC! A "deal with the devil" has never been so evil!

FORTY ACRES was the most intense thriller --thought-provoking, and gripping debut novel (my pulse is still racing) - full of power and revenge. FORTY ACRES has my vote for "Thriller Debut Novel of 2014", a talented author, Dwayne Alexander Smith, has just won me over as a "fan for life."

Amazing writing, brilliantly developed characters, well researched, and an astounding storyline. There is so much depth to this THRILLER, as so want to discuss, debate, and challenge the "what if's" (as I booked marked something from every chapter); however, this is one of those "ONE in a million books" you dare not say a word to spoil, or hint of anything within a review, to give away the suspense for the readers. From controversial issues of race and power, hatred, wealth, love, trust, betrayal, and secrets--it has it all.

Whereas, "Devil's Advocate" raised the preposition that "winning is everything", FORTY ACRES is about "revenge and power." Several similarities -both had smart intuitive wives, devil/master, and both main characters are attorneys who get sucked into a world of mystery, power, and wealth. (Of course, Forty Acres in a "class by itself") A WINNER out of the gate!

FORTY ACRES deserves an unveiling, with no hints of any sort as each and every page is just too BLOODY GOOD. You feel yourself experiencing every setting, footstep, movement and facial expression, trying to predict the next move, with details so realistic, you are holding your breath, as you swish to the next page to see what lies ahead.

Martin, black attorney and main character totally ROCKS, and so fell in love with him - brilliant strategies, witty one liners, and oh the dedication of the book by the author was PRICELESS.

As the author is a screen play writer, I can envision a movie based on this predicted best seller, with a cast of stars (I want a front row seat) for a total blockbuster. With a surprise at the end - one can only hope for a series to follow. "I guess, my heart can get back to normal until his next book" . . . Here's hoping it is soon!

This provocative new novel is most deserving of a 5 STAR ++. Compliments to the author and publisher for an appealing front cover and overview, which drew me in immediately, and exceeded all my expectations.

19 of 21 people found the following review helpful.
Fascinating, Disturbing Tale Avenging Sins of Slavery.
By Tex Reader
3.5 of 5 stars –
This is a thought provoking thriller that brings to mind such competing adages as “an eye for an eye…” & “sins of the father…” vs. “two wrongs don’t make a right” and “take the high road”. It poses a question of how do you properly redress the sins of slavery? And what scars still remain? Its a story fueled by a compelling premise seeking racial justice through revenge; and in fact, I gave it an extra ½ star for its audacious premise. After Dr. King’s assassination and riots, a black friend of mine said there would soon be a black uprising; 40 years later Obama was elected President. This novel falls somewhere in between.

Upfront, due to the nature of this novel, I feel I need to identify myself as white, and for me then, what I can say is it did indeed make me think. As such, part of its appeal was to remind me of the continuing, lingering social and personal consequences of racial discrimination, abuse and injustice, and the subsequent struggle and actions people take to try and overcome that.

Dwayne Alexander Smith does a good job laying the groundwork and case for his unique premise, using descriptive language, fairly well drawn characters without too much stereotyping, and a decently paced plot. I like that he included very recent happenings (e.g., the supreme court’s Voting Rights Act ruling, the Zimmerman case) to show that the issue is still with us today. And it’s good that I wasn’t sure how it would end, but ultimately Smith completed the story well.

Without giving anything away, I did feel throughout that it didn’t give enough depth and stretched credibility in terms of plot, characters, choices made and actions taken. And being a psychologist myself, I think it fell a little short of portraying the real psychology, mentality, appeal and brainwashing behind what I would call a cult, its leader and followers.

Overall, the story kept me engaged, wondering, and yes, squirming, a bit, which was all good.
(I'm excited to have won this as a Goodreads First Read – so thanks!)

7 of 7 people found the following review helpful.
You don't get discussion like this from normal pop-fiction crime lit
By Stephanie Willis
This book is a rarity. You don't get discussion like this from normal pop-fiction crime lit.

I really think this novel was a success. Dwayne Alexander Smith took huge risks with this novel. The premise could so easily cause knee-jerk reactions, ranging from disbelief to offense, but I think he succeeds by never letting us think that the ideas presented are outright crazy nor morally sound. The reader is presented with a reality bent by the wills of an angry old man but can also accept that reality as a possibility.

Race is obviously The Point of this novel so I can't not point it out but it's hard to know how to discuss it after this. The thing that sticks out to me so much is how little I see black writers on the shelves in the popular literature section or within the crime/mystery novel area. I know better than to think this is for lack of writers. It was really nice to read a book from the point of view of a non-white person. I know I need to do this more and venturing away from what the media recommends me to read is the best option. But that said, it was really nice to read a book that challenged my weird perceptions on characters. So often, I read a book and I picture the character in our mind, I picture a white man or woman. If the writer thought to include any characters of color, they use their race in their description or a very obvious give away (think of JK Rowling making Lee Jordan the "boy with dreadlocks" as a way to differentiate him from the white characters, surely she did the same with Cho Chang besides giving her a racist name but I can't recall), virtually making white the default mode for characters in popular books. When the main character enters a dinner party consisting of only black couples, he feels at ease. But I felt made aware of my privilege when even doing something as simple as entering a book. Most of the time the characters I know and love look like me. And that's not something important when you're used to it but it's something.

This also succeeds from a thriller/crime novel point of view. It is a turn pager. The bad guys are bad but also at times sympathetic and the main character is smart and relatable. The world it creates is interesting and sad. The history it shares is also interesting and helped me recognize my ignorance on a lot of civil rights issues they don't teach in schools. Yet it never comes off as preachy or educational, but always as a story about men being men and how even the most sympathetic of men can be evil. I don't know if Mr. Smith knew this when he wrote it, but I also feel it is very feminist in some ways. The women characters are brief but strong and though they are not important in the main story thread nor appreciated by the main men characters, they are written to be so much stronger and smarter then the men they are married to. I just wish that story line was developed more.

I recommend this book to thriller/crime fans but give warning to highbrow literature fans that you may not get what you seek here.

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