Kamis, 27 Juni 2013

[I685.Ebook] Download Ebook Side by Side: Student Book 3, Third Edition, by Steven J. Molinsky, Bill Bliss, Bliss, Molinsky

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Side by Side: Student Book 3, Third Edition, by Steven J. Molinsky, Bill Bliss, Bliss, Molinsky

Side by Side, Third Edition, by Steven J. Molinsky and Bill Bliss, is a dynamic, all-skills program that integrates conversation practice, reading, writing, and listening -- all in a light-hearted, fun, and easy-to-use format that has been embraced by students and teachers worldwide. This four-level program promotes native communication between students ... practicing speaking together "side by side."

Features of the Third Edition

  • Vocabulary Preview sections in every chapter introduce key words in a lively picture dictionary format.
  • "How to Say It!" lessons highlight communication strategies.
  • Pronunciation exercises provide models for practicing authentic pronunciation, stress, and intonation.
  • Side by Side Gazette "magazine-style" pages offer feature articles, fact files, vocabulary expansion, cross-cultural topics through photos, authentic listening activities, e-mail exchanges, and humorous cartoons for role-playing.
  • All-new illustrations are lively, light-hearted, and richly detailed to offer students language practice that is contextualized and fun.

The core components include Student Books, Teacher's Guides, Activity Workbooks, Activity & Test Prep Workbooks, Communication Games and Activity Masters, audio programs, combined split editions (Student Book and Workbook lessons combined), a testing program, and picture cards.

 

  • Sales Rank: #88131 in Books
  • Color: Green
  • Brand: Molinsky, Steven J./ Bliss, Bill
  • Published on: 2001-09-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.60" h x .40" w x 8.10" l, .74 pounds
  • Binding: Paperback
  • 156 pages

From the Back Cover

Side by Side, Third Edition, by Steven J. Molinsky and Bill Bliss, is a dynamic, all-skills program that integrates conversation practice, reading, writing, and listening -- all in a light-hearted, fun, and easy-to-use format that has been embraced by students and teachers worldwide. This four-level program promotes native communication between students ... practicing speaking together "side by side."

Features of the Third Edition

  • Vocabulary Preview sections in every chapter introduce key words in a lively picture dictionary format.
  • "How to Say It!" lessons highlight communication strategies.
  • Pronunciation exercises provide models for practicing authentic pronunciation, stress, and intonation.
  • Side by Side Gazette "magazine-style" pages offer feature articles, fact files, vocabulary expansion, cross-cultural topics through photos, authentic listening activities, e-mail exchanges, and humorous cartoons for role-playing.
  • All-new illustrations are lively, light-hearted, and richly detailed to offer students language practice that is contextualized and fun.

The core components include Student Books, Teacher's Guides, Activity Workbooks, Activity & Test Prep Workbooks, Communication Games and Activity Masters, audio programs, combined split editions (Student Book and Workbook lessons combined), a testing program, and picture cards.

Most helpful customer reviews

6 of 7 people found the following review helpful.
SIde By Side Book 3
By J. P. Anderson
My wife and I have been using Side By Side since living in Japan as ESL teachers 1987-89. We used the first edition way back then. My wife still is active tutoring English to Japanese in our area of the USA and this is an excellent series for English learners. We would recommend it to anyone from any culture.

1 of 1 people found the following review helpful.
Everything was great
By Joyce Klemm
My order came through fine. I really like this series of excellent books for teaching English as a second language.

0 of 0 people found the following review helpful.
side by side, #3
By Rebecca G. Vaughn
I bought this book to use to teach English to my students. I find it very useful. I like the format and method. I would very much like to find one that is in the Japanese language, but so far I have been unsuccessful.

See all 25 customer reviews...

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Minggu, 23 Juni 2013

[V902.Ebook] Download Coffee 4 Closers, by Amani Kelly

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Coffee 4 Closers, by Amani Kelly

Are you in sales? Do you buy from sales people? Do you want to be in sales? Well if you answered YES to any of the aforementioned, then put down that coffee and pick up a copy of “Coffee 4 Closers”. Based on research from sales professionals and non-sales people alike, COFFEE 4 CLOSERS offers a complete and honest look into the sales profession directly from the professionals that you buy from. C4C looks at what non-sales people think of the sales profession, and how the media portrays sales in popular culture. You’ll see how sales professionals from all walks of life and industries think, and you’ll learn about the most common types of sales people that typical consumers encounter on a daily basis. With dozens of diverse stories from consumers, and sales professionals from around the country, Coffee 4 Closers is the only resource out there that gives everyone a clearer understanding as to what it is sales people actually do!

  • Sales Rank: #3250948 in Books
  • Published on: 2013-11-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .41" w x 5.50" l, .47 pounds
  • Binding: Paperback
  • 180 pages

About the Author
Amani Kelly is a former Co-Publisher and COO at Big Publisher, LLC. He is a seasoned sales professional with over 18yrs of experience in various leadership, and individual contributor roles. Amani is a sports enthusiast, martial arts practitioner, novice day trader, real estate investor, & entrepreneur. He was a walk on college basketball player for Newbury College, and graduated with his B.A. degree in business from Emmanuel College in Boston, Ma. He has competed in several 10K races, half marathons, local Muay Thai competitions, and has given up his “hoop dreams” for a suit and a pen & pad. He is the proud father of Imani, and resides in New York City.

Most helpful customer reviews

0 of 0 people found the following review helpful.
I couldn't put this book down
By JayWebb
Wow! Forget about putting the coffee down, I couldn't even put this book down. I built my business around introducing high performing sales people and sales leaders to each other, and C4C does a great job of encapsulating many different perspectives. At one point Amani talks about how sales people have been portrayed in the movies, and I if I wasn't so enthralled by what I was reading, I would have run to watch all of those movies again. This is a must read for anyone in sales, wants to be in sales, or just wants to know more about sales people. I highly recommend it.

0 of 0 people found the following review helpful.
Highly recommended
By Carolyn Cerminara
I loved the relevant tone and the honesty of this book. The author has a great writing style that keeps you interested the entire time and delivers on his promise to explain what sales people do. This book is perfect for anyone who is looking at a career in sales or if you just want a great book to read. Highly recommended.

0 of 0 people found the following review helpful.
If you want to know how Sales People view us as customers, check this book out.
By naima lisa kelly
I absolutely love Coffee 4 Closers. This book tells the truth about how Sales People actually operate and how they view us as customers. Coffee 4 Closers will also make you laugh; the sense of humor is wonderful. I highly recommend this book. And enjoy a cup of coffee while reading.

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Rabu, 05 Juni 2013

[E416.Ebook] Get Free Ebook The Friendly Book (Little Golden Book), by Margaret Wise Brown

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The Friendly Book (Little Golden Book), by Margaret Wise Brown

This whimsical collection of poems and stories by Margaret Wise Brown is back in print in its original format—the Little Golden Book. Garth Williams' artwork shines here, with the friendliest bunnies, dogs, and people ever!

  • Sales Rank: #471822 in Books
  • Brand: Golden Books
  • Published on: 2012-01-10
  • Released on: 2012-01-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.94" h x .20" w x 6.63" l, .20 pounds
  • Binding: Hardcover
  • 24 pages

About the Author
MARGARET WISE BROWN (1910-1952), best known as the author of Goodnight Moon, wrote countless children's books inspired by her belief that the very young were fascinated by the simple pleasures of the world around them. Among her many bestselling Golden titles are Mister Dog, The Color Kittens, The Golden Egg Book, Seven Little Postmen, The Friendly Book, and The Sailor Dog.

GARTH WILLIAMS (1912-1996) is known for his realistic yet highly expressive animal characters. His unique style has brought to life some of the best-loved children's books of the 20th century, including E. B. White's Charlotte's Web and Stuart Little, and the Little House books by Laura Ingalls Wilder. He illustrated many timeless Golden Books, among them Baby Farm Animals, Mister Dog, The Friendly Book, The Sailor Dog, The Giant Golden Book of Elves and Fairies, and The Kitten Who Thought He Was a Mouse.

Most helpful customer reviews

17 of 17 people found the following review helpful.
This is not an accurate reprint
By LifeboatB
I don't know if Garth Williams re-drew his illustrations for this reprint, but the cover is obviously different from the original. The line quality is much spikier, the characters' facial expressions are more cartoony, and details have been changed, such as the removal of the little toy car at the bottom center which used to be part of the image. The changes are easy to see if you compare to the picture of the 1980's reprint posted by William G. Elliott.

If publishers are going to change illustrations, they should call the book a "reinterpretation" or "revised version", rather than a "reprint", which implies that there have been no changes. The different cover makes me wonder what else has been changed in this version of the book. Maybe the inside pictures and text are all the same, but it's impossible to tell from the book's Amazon page.

9 of 9 people found the following review helpful.
Alliterative, repetitive, and entertaining text
By Midwest Book Review
The Friendly Book is the reprint of a "Big Little Golden Book" classic written by Margaret Wise Brown and illustrated by Garth Williams. Of special note is the way the alliterative, repetitive, and entertaining text of The Friendly Book is so useful in helping children ages 2 to 5 to simultaneously built vocabulary and reading skills. Also very highly recommended are two other newly reprinted Gold Books classics: K. & B. Jackson and Gustaf Tenggren's The Saggy Baggy Elephant (0375-825908, ...) and Tibor Gergely's The Great Big Fire Engine (0307103218,...).

8 of 8 people found the following review helpful.
Best Book Ever!
By B. Armstrong
I LOVED this book as a child. The pictures by Garth Williams are so lovingly rendered. I can recall each image with amazing detail (obviously I poured over this book often!).
Since it's been out of print, I would search used book stores - pawing through their inevitable stack of old Golden Books. I found one several years ago in college that I promptly sent to my then toddler sister. I continued to look for another copy to keep for my own children someday. Alas, to no avail.
Last year a treasury of Garth Williams illustrated books was released, and I promptly bought a copy for my 1-year old daughter. I'm thrilled that the original book has been re-released - better for small hands. I strongly recommend this book for young children (birth & up). You will not be disappointed!

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Senin, 03 Juni 2013

[J163.Ebook] Fee Download Osaka Travel Map Fourth Edition (Periplus Travel Maps)From Periplus Editions

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Osaka Travel Map Fourth Edition (Periplus Travel Maps)From Periplus Editions

The Osaka Travel Map from Periplus is designed as a convenient, easy-to-use tool for travelers. Created using durable coated paper, this map is made to open and fold multiple times, whether it's the entire map that you want to view or one panel at a time.

Following highways and byways, this map will show you how to maneuver your way to banks, gardens, hotels, golf courses, museums, monuments, restaurants, churches and temples, movie theaters, shopping centers and more!

This 4th edition includes maps and plans that are scaled to:

Area Map:

  • Kansai Area 1:250,000
City Plans:
  • Osaka & Kobe 1:50,000
  • Central Osaka 1:15,000
  • Central Kobe 1:15,000
Periplus Travel Maps cover most of the major cities and travel destinations in the Asia-Pacific region. The series includes an amazing variety of fascinating destinations, from the multifaceted subcontinent of India to the bustling city-state of Singapore and the 'western style' metropolis of Sydney to the Asian charms of Bali. All titles are continuously updated, ensuring they keep up with the considerable changes in this fast-developing part of the world. This extensive geographical reach and attention to detail mean that Periplus Travel Maps are the natural first choice for anyone traveling in the region.

  • Sales Rank: #956446 in eBooks
  • Published on: 2014-11-18
  • Released on: 2014-11-18
  • Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
Bulky but useful
By motahead
Kinda bulky but a good useful map . Buy this , you won't find anything this good once you get to Osaka .

0 of 0 people found the following review helpful.
Five Stars
By Eric K Rose
Great map, exactly as described!

1 of 2 people found the following review helpful.
Five Stars
By Susan
It is a very good map of the entire city of Osaka

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Rabu, 15 Mei 2013

[S861.Ebook] Download Ebook Impetuous Innocent (Hqn), by Stephanie Laurens

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Impetuous Innocent (Hqn), by Stephanie Laurens

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Impetuous Innocent (Hqn), by Stephanie Laurens



After the death of her dear father, Georgiana Hartley returns home to England—only to be confronted by the boorish advances of her wretched cousin. Knowing no one, she flees to Dominic Ridgely's estate, hoping the nobleman will bestow a neighborly kindness upon her.

The haughty viscount hears Georgiana's plea to find her a position as a lady's companion with thinly veiled disgust. A lovely innocent such as Miss Hartley subjected to that base existence? The very idea was preposterous. Instead, he takes matters into his own hands and introduces her to his sister's influence.

Suddenly, Georgiana is transformed into a lady who charms the ton with ease and draws a bevy of suitors at every turn. Everything is unfolding according to Dominic's plan…until he realizes that he desires Georgiana for his own.

  • Sales Rank: #1719557 in Books
  • Brand: HQN Books
  • Published on: 2010-10-26
  • Released on: 2010-10-26
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.62" h x .81" w x 4.21" l, .35 pounds
  • Binding: Mass Market Paperback
  • 320 pages
Features
  • Great product!

From Booklist
After her father’s death, Georgiana Hartley travels from Italy to England to stay with her Uncle Ernest, who has been appointed her new guardian. Once Georgiana arrives, however, she discovers her uncle is dead, and her cousin Charles is now in charge. One night spent fending off the romantic advances of a drunken Charles is enough to convince Georgiana that she needs to find alternative accommodations. Georgiana throws herself upon the mercy of the nearest neighbor, Dominic Ridgeley, Viscount Alton. Uncertain exactly what to do with the spirited hoyden, Dominic sends Georgiana to London to stay with his sister Bella, who is more than happy to launch Georgiana into society. In theory, Dominic should be delighted that Georgiana is no longer his concern, but when he discovers that she has a string of ardent beaux in London, the emotion Dominic experiences isn’t relief but jealousy. Laurens’ romance, now available for the first time in hardcover, glimmers with sweet sexiness and effervescent charm. --John Charles

Review
"Laurens' writing shines." -- Publishers Weekly

Review
“With its lively banter, clever wit, and exquisitely depicted Regency setting, this classic charmer is a breath of fresh air” on The Reasons for Marriage (Library Journal)

“An amusing battle of wits between a deliciously alpha hero and a strongly opinionated heroine, and danger―that have made her subsequent novels so very popular” on Tangled Reins (Booklist)

“The consistently readable Laurens takes a classic Regency plot the rake who must marry and the spinster who doesn't believe in love and gives it her own stylish twist with plenty of sizzling passion and a surfeit of wit” on The Reasons for Marriage (Booklist)

“Laurens rewards readers with not just one but four delightfully entertaining romances played out amid a perfectly crafted London social setting worthy of Georgette Heyer herself” on Four in Hand (Booklist)

Most helpful customer reviews

0 of 1 people found the following review helpful.
It is just Ok
By Amazon Customer
Not up tp her usual standards

5 of 5 people found the following review helpful.
Delightfully slow building romance
By D. Salvagin, La Deetda Reads
This was a good read! There was no sex but a good romance doesn't always need it.
Georgiana Hartley flees the lecherous advances of her cousin to seek refuge from nobleman neighbor Dominic Ridgely. He packs her off to be helped by his married sister, Bella. Georgiana thinks she will find a place as a ladies' companion but Bella has plans to sponsor Georgiana and introduce her to society. Several likely suitors propsose but Georgiana insists she loves a man she can never have. But that man is also pining for her. It is their romance that ensues.

This is an older Stephanie Laurens book and my first by this author. I usually like a little more spice (aka sex) than that which is presented in this book. That said, this is one wonderful romance. It is one of those delightful slow builds. We know these two are ideal for each other in spite of their problems.

3 of 4 people found the following review helpful.
Sweetly romantic tale
By K. Newman
Georgiana Hartley returns to England after the death of her painter father. Arriving to find herself in an unsuitable situation, Goergiana escapes and finds herself asking the advice of her neighbour, Dominic Ridgely. The viscount is more than helpful, sending Georgiana to his sister and brother in law in London. Although no pauper, Georgiana intends to find a position as a governess or companion to support herself. Dominic�s sister Bella instantly perceives that Georgiana�s prospects would be much improved by Dominic�s suggestion of a season in London. Bella is reluctantly in London with husband Arthur due to Arthur�s business connections, not for the delights of the season. Dominic and Arthur, each of whom love Bella and want her happiness, are delighted to sponsor Georgiana, even if they have to hide from Georgiana herself that is what they are doing. But when Dominic arrives in London to visit his sister and truly �sees� Georgiana as a woman for the first time (having previously automatically provided a �too young� filter), he begins to fall for her. And thus begins his plan to seduce her carefully, within the bounds set by society so that no taint or doubt can cast by either Georgiana or the ton.
Georgiana is young and innocent, although more assured than most her age due to her exposure to the Italian aristocracy from a young age. She is confused at Dominic�s attentions turn to her, as he displays none of the fire and feeling usual amongst the Italians. She creates various reasons for Dominic�s objective interest in her, objections which Dominic has to overcome only to have another replace it.
Dominic and Georgaina are an appealing couple, and the romance that Laurens creates for them is a sweet, slow one. This is not a hot spicy tale, but rather a dreamily romantic one. Bella and Arthur are enjoyable secondary characters, and these four are very distinct people, while undoubtedly being a product of their time and social status. It�s not a book to burn it�s way into your best read list, but it is engaging, well told and one to raise a smile or two as you read.

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Minggu, 05 Mei 2013

[N559.Ebook] Free PDF Smarter Faster Better: The Secrets of Being Productive in Life and Business, by Charles Duhigg

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Smarter Faster Better: The Secrets of Being Productive in Life and Business, by Charles Duhigg

Smarter Faster Better: The Secrets of Being Productive in Life and Business, by Charles Duhigg



Smarter Faster Better: The Secrets of Being Productive in Life and Business, by Charles Duhigg

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Smarter Faster Better: The Secrets of Being Productive in Life and Business, by Charles Duhigg

NEW YORK TIMES BESTSELLER • From the author of The Power of Habit comes a fascinating book that explores the science of productivity, and why managing how you think is more important than what you think—with an appendix of real-world lessons to apply to your life.

At the core of Smarter Faster Better are eight key productivity concepts—from motivation and goal setting to focus and decision making—that explain why some people and companies get so much done. Drawing on the latest findings in neuroscience, psychology, and behavioral economics—as well as the experiences of CEOs, educational reformers, four-star generals, FBI agents, airplane pilots, and Broadway songwriters—this painstakingly researched book explains that the most productive people, companies, and organizations don’t merely act differently.
 
They view the world, and their choices, in profoundly different ways.

A young woman drops out of a PhD program and starts playing poker. By training herself to envision contradictory futures, she learns to anticipate her opponents’ missteps—and becomes one of the most successful players in the world.

A group of data scientists at Google embark on a four-year study of how the best teams function, and find that how a group interacts is more important than who is in the group—a principle, it turns out, that also helps explain why Saturday Night Live became a hit.

A Marine Corps general, faced with low morale among recruits, reimagines boot camp—and discovers that instilling a “bias toward action” can turn even the most directionless teenagers into self-motivating achievers.

The filmmakers behind Disney’s Frozen are nearly out of time and on the brink of catastrophe—until they shake up their team in just the right way, spurring a creative breakthrough that leads to one of the highest-grossing movies of all time.

What do these people have in common?

They know that productivity relies on making certain choices. The way we frame our daily decisions; the big ambitions we embrace and the easy goals we ignore; the cultures we establish as leaders to drive innovation; the way we interact with data: These are the things that separate the merely busy from the genuinely productive.

In The Power of Habit, Pulitzer Prize–winning journalist Charles Duhigg explained why we do what we do. In Smarter Faster Better, he applies the same relentless curiosity, deep reporting, and rich storytelling to explain how we can improve at the things we do. It’s a groundbreaking exploration of the science of productivity, one that can help anyone learn to succeed with less stress and struggle, and to get more done without sacrificing what we care about most—to become smarter, faster, and better at everything we do.

Praise for Smarter Faster Better

“A pleasure to read . . . Duhigg’s skill as a storyteller makes his book so engaging to read.”—The New York Times Book Review

“Not only will Smarter Faster Better make you more efficient if you heed its tips, it will also save you the effort of reading many productivity books dedicated to the ideas inside.”—Bloomberg Businessweek

“Duhigg pairs relatable anecdotes with the research behind why some people and businesses are not as efficient as others.”—Chicago Tribune

“The book covers a lot of ground through meticulous reporting and deft analysis, presenting a wide range of case studies . . . with insights that apply to the rest of us.”—The Wall Street Journal

  • Sales Rank: #204398 in Books
  • Published on: 2016-03-08
  • Released on: 2016-03-08
  • Formats: Audiobook, CD, Unabridged
  • Original language: English
  • Number of items: 9
  • Dimensions: 5.92" h x 1.11" w x 5.08" l,
  • Running time: 630 minutes
  • Binding: Audio CD

Review
“A pleasure to read . . . [Charles] Duhigg’s skill as a storyteller makes his book so engaging to read.”—The New York Times Book Review
 
“Not only will Smarter Faster Better make you more efficient if you heed its tips, it will also save you the effort of reading many productivity books dedicated to the ideas inside.”—Bloomberg Businessweek
 
“Duhigg pairs relatable anecdotes with the research behind why some people and businesses are not as efficient as others. . . . He takes readers from inside the cockpit of a crashing plane to the writing room of Disney’s Frozen.”—Chicago Tribune
 
“The book covers a lot of ground through meticulous reporting and deft analysis, presenting a wide range of case studies . . . with insights that apply to the rest of us.”—The Wall Street Journal
 
“[Duhigg] looks at the numerous ways that people can become more effective, whether in improving motivation, setting goals, making decisions or thinking creatively . . . [He’s] an effective storyteller with a knack for combining social science, fastidious reporting and entertaining anecdotes.”—The Economist
 
“Engagingly written, solidly reported, thought-provoking and worth a read.”—Associated Press
 
“Charles Duhigg is the master of the life hack.”—GQ
 
“A gifted storyteller, Duhigg . . . combines his reporting skills with cutting-edge research in psychology and behavioural economics to explain why some companies and people get so much done, while some fail. Almost all books written in this genre are full of case studies and stories, but Duhigg’s storytelling skills make this book memorable and persuasive. Duhigg succeeds in challenging our mindsets and existing thought processes. It is not just another productivity book. It is about making sense of overwhelming data we live with.”—The Financial Express
 
“There are valuable lessons in Smarter, Faster, Better. . . . Duhigg is a terrific storyteller, and a master of the cliffhanger.”—Financial Times

“As he did in The Power of Habit, Charles Duhigg melds cutting-edge science, deep reporting, and wide-ranging stories to give us a fuller, more human way of thinking about how productivity actually happens. He manages to reframe an entire cultural conversation: Being productive isn’t only about the day-to-day and to-do lists. It’s about seeing our lives as a series of choices, and learning that we have power over how we think about the world.”—Susan Cain, author of Quiet
 
“A brilliant distillation of the personal and organizational behaviors that produce extraordinary results. Duhigg uses engaging storytelling to highlight fascinating research and core principles that we can all learn and use in our daily lives. A masterful must-read for anyone who wants to get more (and more creative) stuff done.”—David Allen, author of Getting Things Done
 
“Charles Duhigg has a gift for asking just the right question, and then igniting the same curiosity in the rest of us. In Smarter Faster Better he finds provocative answers to a riddle of our age: how to become more productive (by two times, or even ten times) and less busy, how to be more effective in the world and more in control of our lives. Duhigg has rendered, yet again, a great service with his sharp, lucid prose.”—Jim Collins, author of Good to Great

About the Author
Charles Duhigg is a Pulitzer Prize–winning investigative reporter for The New York Times and the author of The Power of Habit. He is a winner of the National Academies of Sciences, National Journalism, and George Polk awards. A graduate of Harvard Business School and Yale College, he lives in Brooklyn with his wife and two children.

Charles Duhigg is available for select readings and lectures. To inquire about a possible appearance, please contact Penguin Random House Speakers Bureau at speakers@penguinrandomhouse.com or visit www.prhspeakers.com.

Excerpt. © Reprinted by permission. All rights reserved.
1

Motivation

Reimagining Boot Camp, Nursing Home Rebellions, and the Locus of Control

The trip was intended as a celebration, a twenty-nine-day tour of South America that would take Robert, who had just turned sixty, and his wife, Viola, first to Brazil, then over the Andes into Bolivia and Peru. Their itinerary included tours of Incan ruins, a boat trip on Lake Titicaca, the occasional craft market, and a bit of birding.

That much relaxation, Robert had joked with friends before leaving, seemed unsafe. He was already anticipating the fortune he would spend on calls to his secretary. Over the previous half century Robert Philippe had built a small gas station into an auto parts empire in rural Louisiana and had made himself into a Bayou mogul through hard work, charisma, and hustle. In addition to the auto-parts business, he also owned a chemical company, a paper supplier, various swaths of land, and a real estate firm. And now here he was, entering his seventh decade, and his wife had convinced him to spend a month in a bunch of countries where, he suspected, it would be awfully difficult to find a TV showing the LSU-Ole Miss game.

Robert liked to say there wasn't a dirt road or back alley along the Gulf Coast he hadn't driven at least once to drum up business. As Philippe Incorporated had grown, Robert had become famous for dragging big-city businessmen from New Orleans and Atlanta out to ramshackle bars and forbidding them from leaving until the ribs were picked clean and bottles sucked dry. Then, while everyone nursed painful hangovers the next morning, Robert would convince them to sign deals worth millions. Bartenders always knew to fill his glass with club soda while serving the bigwigs cocktails. Robert hadn't touched booze in years.

He was a member of the Knights of Columbus and the chamber of commerce, past president of the Louisiana Association of Wholesalers and the Greater Baton Rouge Port Commission, the chairman of his local bank, and a loyal donor to whichever political party was more inclined to endorse his business permits that day. "You never met a man who loved working so much," his daughter, Roxann, told me.

Robert and Viola had been looking forward to this South American trip. But when they stepped off the plane in La Paz, midway through the monthlong tour, Robert started acting oddly. He staggered through the airport and had to sit down to catch his breath at the baggage claim. When a group of children approached him to ask for coins, Robert threw change at their feet and laughed. In the bus to the hotel, Robert started a loud, rambling monologue about various countries he had visited and the relative attractiveness of the women who lived there. Maybe it was the altitude. At twelve thousand feet, La Paz is one of the highest cities in the world.

Once they were unpacked, Viola urged Robert to nap. He wasn't interested, he said. He wanted to go out. For the next hour, he marched through town buying trinkets and exploding in a rage whenever locals didn't understand English. He eventually agreed to return to the hotel and fell asleep, but woke repeatedly during the night to vomit. The next morning, he said he felt faint but became angry when Viola suggested he rest. He spent the third day in bed. On day four, Viola decided enough was enough and cut the vacation short.

Back home in Louisiana, Robert seemed to improve. His disorientation faded and he stopped saying strange things. His wife and children, however, were still worried. Robert was lethargic and refused to leave the house unless prodded. Viola had expected him to rush into the office upon their return, but after four days he hadn't so much as checked in with his secretary. When Viola reminded him that deer hunting season was approaching and he'd need to get a license, Robert said he thought he'd skip it this year. She phoned a doctor. Soon, they were driving to the Ochsner Clinic in New Orleans.

The chief of neurology, Dr. Richard Strub, put Robert through a battery of tests. Vital signs were normal. Blood work showed nothing unusual. No indication of infection, diabetes, heart attack, or stroke. Robert demonstrated understanding of that day's newspaper and could clearly recall his childhood. He could interpret a short story. The Revised Wechsler Adult Intelligence Scale showed a normal IQ.

"Can you describe your business to me?" Dr. Strub asked.

Robert explained how his company was organized and the details of a few contracts they had recently won.

"Your wife says you're behaving differently," Dr. Strub said.

"Yeah," Robert replied. "I don't seem to have as much get-up-and-go as I used to."

"It didn't seem to bother him," Dr. Strub later told me. "He told me about the personality changes very matter of fact, like he was describing the weather."

Except for the sudden apathy, Dr. Strub couldn't find evidence of illness or injury. He suggested to Viola they wait a few weeks to see if Robert's disposition improved. When they returned a month later, however, there had been no change. Robert wasn't interested in seeing old friends, his wife said. He didn't read anymore. Previously, it had been infuriating to watch television with him because he would flip from channel to channel, looking for a more exciting show. Now, he just stared at the screen, indifferent to what was on. She had finally convinced him to go into the office, but his secretary said he spent hours at his desk gazing into space.

"Are you unhappy or depressed?" Dr. Strub asked.

"No," Robert said. "I feel good."

"Can you tell me how you spent yesterday?"

Robert described a day of watching television.

"You know, your wife tells me your employees are concerned because they don't see you around the office much," said Dr. Strub.

"I guess I'm more interested in other things now," Robert replied.

"Like what?"

"Oh, I don't know," Robert said, and then went silent and stared at the wall.

Dr. Strub prescribed various medications--drugs to combat hormonal imbalances and attention disorders--but none seemed to make a difference. People suffering from depression will say they are unhappy and describe hopeless thoughts. Robert, however, said he was satisfied with life. He admitted his personality change was odd, but it didn't upset him.

Dr. Strub administered an MRI, which allowed him to collect images from inside Robert's cranium. Deep inside his skull, near the center of Robert's head, he saw a small shadow, evidence that burst vessels had caused a tiny amount of blood to pool temporarily inside a part of Robert's brain known as the striatum. Such injuries, in rare cases, can cause brain damage or mood swings. But except for the listlessness, there was little in Robert's behavior to suggest that he was suffering any neurological disability.

A year later, Dr. Strub submitted an article to the Archives of Neurology. Robert's "behavior change was characterized by apathy and lack of motivation," he wrote. "He has given up his hobbies and fails to make timely decisions in his work. He knows what actions are required in his business, yet he procrastinates and leaves details unattended. Depression is not present." The cause of this passivity, Dr. Strub suggested, was the slight damage in his brain, which had possibly been triggered by Bolivia's altitude. Even that, however, was uncertain. "It is possible that the hemorrhages are coincidental and that the high altitude played no physiologic role."

It was an interesting but ultimately inconclusive case, Dr. Strub wrote.



Over the next two decades, a handful of other studies appeared in medical journals. There was the sixty-year-old professor who experienced a rapid "decrease in interest." He had been an expert in his field with a fierce work ethic. Then, one day, he simply stopped. "I just lack spirit, energy," he told his physician. "I have no go. I must force myself to get up in the morning."

There was a nineteen-year-old woman who had fallen briefly unconscious after a carbon monoxide leak and then seemed to lose motivation for the most basic tasks. She would sit in one position all day unless forced to move. Her father learned he couldn't leave her alone, as a neurologist wrote, when she "was found by her parents with heavy sunburns on the beach at the very same place where she laid down several hours before, under an umbrella: intense inertia had prevented her from changing her position with that of the shadow while the sun had turned around."

There was a retired police officer who began waking up "late in the morning, would not wash unless urged to do so, but meekly complied as soon as his wife asked him to. Then he would sit in his armchair, from which he would not move." There was a middle-aged man who was stung by a wasp and, not long after, lost the desire to interact with his wife, children, and business associates.

In the late 1980s, a French neurologist in Marseille named Michel Habib heard about a few of these cases, became intrigued, and started searching archives and journals for similar stories. The studies he found were rare but consistent: A relative would bring a patient in for an examination, complaining of a sudden change in behavior and passivity. Doctors would find nothing medically wrong. The patients scored normally when tested for mental illness. They had moderate to high IQs and appeared physically healthy. None of them said they felt depressed or complained about their apathy.

Habib began contacting the physicians treating these patients and asked them to collect MRIs. He then discovered another commonality: All the apathetic individuals had tiny pinpricks of burst vessels in their striatum, the same place where Robert had a small shadow inside his skull.

The striatum serves as a kind of central dispatch for the brain, relaying commands from areas like the prefrontal cortex, where decisions are made, to an older part of our neurology, the basal ganglia, where movement and emotions emerge. Neurologists believe the striatum helps translate decisions into action and plays an important role in regulating our moods. The damage from the burst vessels inside the apathetic patients' striata was small--too small, some of Habib's colleagues said, to explain their behavior changes. Beyond those pinpricks, however, Habib could find nothing else to explain why their motivation had disappeared.

Neurologists have long been interested in striatal injuries because the striatum is involved in Parkinson's disease. But whereas Parkinson's often causes tremors, a loss of physical control, and depression, the patients Habib studied only seemed to lose their drive. "Parkinsonians have trouble initiating movement," Habib told me. "But the apathetic patients had no problems with motion. It's just that they had no desire to move." The nineteen-year-old woman who couldn't be left alone at the beach, for example, was able to clean her room, wash the dishes, fold the laundry, and follow recipes when instructed to do so by her mother. However, if she wasn't asked to help, she wouldn't move all day. When her mother inquired what she wanted for dinner, the woman said she had no preferences.

When examined by doctors, Habib wrote, the apathetic sixty-year-old professor would "stay motionless and speechless during endless periods, sitting in front of the examiner, waiting for the first question." When asked to describe his work, he could discuss complicated ideas and quote papers from memory. Then he would lapse back into silence until another question was posed.

None of the patients Habib studied responded to medications, and none seemed to improve with counseling. "Patients demonstrate a more or less total indifference to life events that would normally provoke an emotional response, positive or negative," Habib wrote.

"It was as if the part of their brain where motivation lives, where élan vital is stored, had completely disappeared," he told me. "There were no negative thoughts, there were no positive thoughts. There were no thoughts at all. They hadn't become less intelligent or less aware of the world. Their old personalities were still inside, but there was a total absence of drive or momentum. Their motivation was completely gone."



II.

The room where the experiment was conducted at the University of Pittsburgh was painted a cheery yellow and contained an fMRI machine, a computer monitor, and a smiling researcher who looked too young to have a PhD. All participants in the study were welcomed into the room, asked to remove their jewelry and any metal from their pockets, and then told to lie on a plastic table that slid into the fMRI.

Once lying down, they could see a computer screen. The researcher explained that a number between one and nine was going to appear on the monitor. Before that number appeared, participants had to guess if it was going to be higher or lower than five by pressing various buttons. There would be multiple rounds of guessing, the researcher said. There was no skill involved in this game, he explained. No abilities were being tested. And though he didn't mention this to the participants, the researcher thought this was one of the most boring games in existence. In fact, he had explicitly designed it that way.

The truth was, the researcher, Mauricio Delgado, didn't care if participants guessed right or wrong. Rather, he was interested in understanding which parts of their brains became active as they played an intensely dull game. As they made their guesses, the fMRI was recording the activity inside their skulls. Delgado wanted to identify where the neurological sensations of excitement and anticipation--where motivation--originated. Delgado told participants they could quit whenever they wanted. Yet he knew, from prior experience, that people would make guess after guess, sometimes for hours, as they waited to see if they had guessed wrong or right.

Each participant lay inside the machine and watched the screen intently. They hit buttons and made predictions. Some cheered when they won or moaned when they lost. Delgado, monitoring the activity inside of their heads, saw that people's striata--that central dispatch--lit up with activity whenever participants played, regardless of the outcome. This kind of striatal activity, Delgado knew, was associated with emotional reactions--in particular, with feelings of expectation and excitement.

As Delgado was finishing one session, a participant asked if he could continue playing on his own, at home.

"I don't think that's possible," Delgado told him, explaining that the game only existed on his computer. Besides, he said, letting the man in on a secret, the experiment was rigged. To make sure the game was consistent from person to person, Delgado had programmed the computer so that everyone won the first round, lost the second, won the third, lost the fourth, and so on, in a predetermined pattern. The outcome had been determined ahead of time. It was like betting on a two-headed quarter.

"That's okay," the man replied. "I don't mind. I just like to play."

"It was odd," Delgado told me later. "There's no reason he should have wanted to continue playing once he knew it was rigged. I mean, where's the fun in a rigged game? Your choices have no impact. But it took me five minutes to convince him he didn't want to take the game home."

Most helpful customer reviews

907 of 988 people found the following review helpful.
Too much reliance on anecdote to prove its points
By Edward Durney
Charles Duhigg is a good journalist (his share of a Pulitzer Prize proves that), and his book Smarter Faster Better is a good read. I enjoyed reading it. It's inspiring and insightful.

But the book promises to be more than just entertainment. The title takes off the Olympic motto: Citius Altius Fortius (Faster Higher Stronger), and its cover shows a runner smartly running directly to the center of a maze. A self-help, self-improvement type of book, it promises "the secrets of being productive in life and business". That I don't think the book delivers.

Why not? The book is full of stories. Anecdotes. Case studies. Whatever you want to call them. Charles Duhigg researches a lot of disparate incidents involving various people, and tries to bring them together to show us how to draw on other people's experiences to be more productive. But he fails.

That's because you can pull out of anecdotes pretty much anything you want to. I can find an anecdote to support any argument I want to make. Anecdotes are like statistics. As Simpson's paradox says, often the same statistics can be used to show something and its exact opposite. The same with anecdotes.

Take Charles Duhigg's use of the life of Rosa Parks in his book The Power of Habit. He says that she shows the power of social habits. He tells of how her husband said she was so social she rarely ate dinner at home, instead eating at the home of friends. That gave her the social strength to start a movement.

But Susan Cain (a blurber for this book) in her book Quiet, tells the story of Rosa Parks to support her argument of the power of introverts. While extroverts tend to gain their energy in social situations, introverts typically recharge through solitude and feel drained from too much stimulation. The same person, but one author sees her as a social butterfly and another as an introvert who sought solitude.

That's not to say that Charles Duhigg or Susan Cain is wrong. And I don't want to push this example too strongly. But I do think that many authors, and most TED talk speakers, depend too much on anecdote and story telling to persuade, while they would do better to just entertain. I have no problem using anecdotes to pump people up. But to try to derive secrets from them seems a step too far.

Take another example, this one from this book. Charles Duhigg uses the example of the 2009 Air France Flight 447 jetliner crash in the Atlantic as an example of "cognitive tunneling" and poor mental models. In that tragic accident, the Airbus A330 plane was flying from Rio de Janeiro to Paris and ran into bad weather. The plane was flying fine, but its pitot tubes apparently froze up and gave the pilots the wrong speed information. They acted on that wrong information, put the plane into a stall, and fell into the ocean.

But does that anecdote unequivocally show cognitive tunneling? And can one take from that anecdote a lesson about how not to cognitively tunnel? I don't see how. I've read several other accounts of that Air France accident, and none of them blamed it on cognitive tunneling (although one did mention tunnel vision as one of many factors).

The Air France accident seems to me more like what Charles Perrow described in Normal Accidents: Living With High-Risk Technologies. Just like with the nuclear accident at Three Mile Island, people do not do well when their instruments lie to them about situations they cannot see with their eyes. Another account blames the Air France accident mainly on over-reliance on automated systems in the Airbus planes. (William Langewiesche's article in Vanity Fair is fascinating reading.)

My point is that any anecdote can, by its nature, be interpreted in many different ways. Just like in the old fable six blind men saw six different things in an elephant. None were wrong, yet none were right.

Rather than books like this one, I prefer my anecdotes in the form of biographies. When I read a good biography, or a good history, the author presents a life or a series of stories in a way that the reader can draw their own conclusions. I'm sure the author's slant comes through to some extent.

But when I read a book by someone like David Halberstam or David McCullough, I usually feel as though I read a gem that provides lessons for my life. I didn't get that with this book. To me, at least, it seemed too shallow, too broad, and too pushy. Not deep, focused, and subtle.

23 of 25 people found the following review helpful.
Mastering what separates “the merely busy from the genuinely productive”
By Robert Morris
Mastering what separates “the merely busy from the genuinely productive”

In Smarter Faster Better, Charles Duhigg sets the table: Various advances in communications and technology are supposed to make our lives easier. “Instead, they often seem to fill o0ur days with more work and stress. In part, that’s because we’ve been paying attention to the wrong innovations. We’ve been staring at the tools of productivity — the gadgets and apps and complicated filing systems for keeping track of various to-do lists — rather than the lessons those technologies are trying to teach us…This book is about how to recognize the choices that fuel true productivity…This is a book about how to become smarter, faster, and better at everything you do.”

He focuses on — and devotes a separate chapter to — “a handful of key insights” shared by hundreds of poker players, airline pilots, military generals, executives, and cognitive scientists who kept mentioning the same concepts again and again and again. In this book, he explores “the eight ideas that seem most important to expanding productivity.” Here they are, accompanied by my own annotations:

1. Motivation: Make choices that place you in control of a situation. If empowered, you will speak and act more decisively and accelerate gaining the respect and trust of others.

2. Teams: Manage the [begin italics] how [end italics], not the [begin italics] who [end italics] of teams. Send messages that empower others. Keep in mind this passage from Lao-tse’s Tao Te Ching:

"Learn from the people
Plan with the people
Begin with what they have
Build on what they know
Of the best leaders
When the task is accomplished
The people will remark
We have done it ourselves."

3. Focus: Envision what will probably happen. What will happen first? Obstacles? How to avoid, pre-empt, or overcome them?

4. Goal Setting: Choose a stretch goal (a BHAG), then break that into sub-goals and develop SMART objectives.

5. Managing Others: Employees work smarter and better when they feel they have the power (see #1) to help make the right decisions about what to be done and how best to do it. They will be more motivated if convinced that others recognize and appreciated what they think, feel, and do.

6. Decision Making: Envision multiple futures as well as their potential implications and possible consequences. Obtain a variety of different (and differing) perspectives from those closest to the situation. Although this 360º process is helpful, you must be prepared to make the given decision.

7. Innovation: Combine new ideas in old ways and old ideas in new ways. Constantly challenge assumptions and premises. If they are sound, they will survive. Incremental innovation makes disruptive innovation even better.

8. Absorbing Data: When encountering new information, do something with it. Write it down. Read it aloud. Formulate Qs that it evokes. Put it to a small test. Ask others “Did you know that…?” Most new information is really unfamiliar information.

These are among the dozens of passages of greatest interest and value to me, also listed to suggest the scope of Duhigg’s coverage:

o Motivation (Pages 13-21 and 33-47)
o U.S. Marine Corps boot camp (22-31)
o Teamwork at Google (41-46, 50-51, and 65-68)
o Mental Models (88-93, 97-98, 101-102, and 277-279)
o Qantas Airways flight 32 and mental models (93-101 and 277-278)
o Prelude to Yom Kippur War (103-106 and 109-112)
o Stretch goals (125-128)
o Frank Janssen (134-139 and 161-165)
o Rick Madrid (139-144, 150-151, and 154-155)
o James Baron (145-150)
o Categories of culture (146-148)
o Productivity and control (153-155)
o Bayesian psychology (192-193)
o How Idea Brokers and Creative Desperation Saved Disney’s Frozen (205-215)
o West Side Story (210-212, 216-220, and 223-224)
o Information blindness (243-247)
o Debt collection (247-252)
o Stretch goals paired with SMART goals (274-279)

In addition to his lively as well as eloquent narrative, I commend Duhigg on his provision of the most informative annotated notes that I have as yet encountered. I urge everyone who reads this brief commentary to check them out (Pages 293-368). They enliven and enrich his narrative in ways and got an extent that must be experienced to be believed.

The best journalists as well as the best leaders are terrific storytellers and that is certainly true of Duhigg. He anchors his reader in hundreds of real-world situations to illustrate key points. Dozens of poker players, airline pilots, military generals, executives, and cognitive scientists that he interviewed learned valuable lessons with regard to the dos and don’ts of being productive in life and business, especially when under severe duress.

I highly recommend Smarter Faster Better as well as Charles Duhigg’s previously published book, The Power of Habit: Why We Do What We Do in Life and Business, also published by Random House.

168 of 185 people found the following review helpful.
The book's good points get buried and forgotten in an epic flood of words
By Mark G
A brief warning to busy and smart people: the book contains some interesting insights and pieces of valuable advice. But, in the tradition of most self-help books, its worthwhile points could be communicated in a book 70 to 80 percent shorter. It is just unbelievably tedious with runaway background information and stories. It contains so much superfluous material that it is actually painful to listen to. And the good points get buried and forgotten in a flood of words. I normally prefer unabridged versions of books but this one begs for a most severe abridgement.

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Selasa, 30 April 2013

[Q655.Ebook] Download PDF Oracle JDeveloper 10g for Forms & PL/SQL Developers: A Guide to Web Development with Oracle ADF (Oracle Press), by Peter Koletzke, Duncan

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The most efficient way to learn J2EE programming techniques

Two Oracle experts demonstrate techniques for working within J2EE and JDeveloper for the thousands of developers currently using Oracle Forms and the PL/SQL language. Oracle is shifting their focus towards Java technologies, so you will need to know how to use the Java-based J2EE and JDeveloper. The book includes explanations of the Application Development Framework (ADF). Throughout, high-level and low-level Forms concepts are related to Java concepts so that you can become comfortable with the new terminology.

  • Covers the new components required when developing and deploying a J2EE application
  • Special mentions in the text describe how JDeveloper techniques translate to PL/SQL or Oracle Forms
  • Covers JDeveloper 10.1.3 and ADF Faces
  • All code and examples will be available online

  • Sales Rank: #1641377 in Books
  • Published on: 2006-09-28
  • Released on: 2006-09-07
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x 1.18" w x 7.30" l, 2.18 pounds
  • Binding: Paperback
  • 562 pages

From the Back Cover
Create J2EE Internet Applications Using Oracle JDeveloper 10g and Oracle Application Development Framework (ADF)

Migrate your Oracle development skills to a Java-based Web development environment using Oracle JDeveloper 10g, Release 3 (10.1.3) and this exclusive guide from Oracle Press. Written by Oracle experts, Oracle JDeveloper 10g for Forms & PL/SQL Developers shows you, step-by-step, how to create Internet-ready Java platform applications. You'll learn the best way to use Oracle JDeveloper 10g, construct robust Web pages and UIs, access databases, and implement important security procedures. PL/SQL and Oracle Forms concepts are compared with Oracle JDeveloper, JSF, and ADF programming techniques throughout to assist you in the evolution to Java technology. Accompanying files can be found at tuhra.com

  • Develop J2EE Web applications using Oracle JDeveloper 10g and Oracle Application Development Framework
  • Understand the APIs, architectures, programming styles, and protocols that provide the foundation to J2EE
  • Use Oracle JDeveloper as an IDE for rapid application development
  • Wire Oracle databases into Java Web applications using ADF Business Components
  • Build professional component-based user interfaces using JavaServer Faces and ADF Faces
  • Use the ADF Model to bind user interfaces to backend business services
  • Create login and logout screens, menus, home pages, edit pages, and interfactive search pages
  • Incorporate a container-managed security policy based on standard Java APIs
  • Call PL/SQL code in the database from your Web applications
  • Render Web pages and migrate Oracle Forms applications using Oracle JHeadstart

About the Author
Peter Koletzke, an Oracle Certified Master, is the Technical Director and Principal Instructor at Quovera.

Duncan Mills is Senior Principal Product Manager of Application Development Tools at Oracle Corporation.

Most helpful customer reviews

7 of 7 people found the following review helpful.
Great for the "old" developer
By P. Follett
As the authors note, this is written for people who know PL/SQL inside and out but don't have a clue about java and JDeveloper - my exact position. The first read through gave me a clearer picture, and the subsequent reads are finally lifting the fog.

4 of 4 people found the following review helpful.
Very good introduction to web develepment...
By Julio E. Guillen Ch
This is an excelent book for begining web development, it explains you step by step how things work and "glue" together. The only reason for me to give it 4 stars is that, in the book it explains how to build part of an application (tuhra) and it tells you to look for the rest (of the app.) on the web site..... I looked for it but it is nowhere to be found... (they only have the parts of the app. that you develope while doing the books excercises).

4 of 4 people found the following review helpful.
very informative
By Gustavo H. Joppert
This book served well our need to train Oracle Forms developers in JDeveloper/ADF. The first part is a good technological review, the second a hands-on to build an application that not only tells what to do and how to do it, but explains it fully. It was useful even after attending formal Oracle training.

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