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Marketing Essentials in Hospitality and Tourism: Foundations and Practices provides readers with an introduction to hospitality marketing and the basics of its many different components. With a succinct three-part format, it introduces basic marketing concepts, discusses strategic marketing and the marketplace, and ends with functional strategies that can be used to increase competitive advantage. Tourism applications, interviews with industry executives and case studies provide a glimpse at the real-world of hospitality and tourism, while contemporary examples demonstrate how marketing techniques are used to increase the chances of success.
- Sales Rank: #70874 in Books
- Published on: 2007-08-16
- Original language: English
- Number of items: 1
- Dimensions: 10.80" h x 1.50" w x 8.30" l, 2.74 pounds
- Binding: Paperback
- 640 pages
From the Back Cover
"Marketing Essentials in Hospitality and Tourism: Foundations and Practices" provides readers with an introduction to hospitality marketing and the basics of its many different components. With a succinct three-part format, it introduces basic marketing concepts, discusses strategic marketing and the marketplace, and ends with functional strategies that can be used to increase competitive advantage. Tourism applications, interviews with industry executives and case studies provide a glimpse at the real-world of hospitality and tourism, while contemporary examples demonstrate how marketing techniques are used to increase the chances of success.
About the Author
Margaret Shaw was a mother, a Dr. Hauschka rhythmical masseuse, author, and childbirth and parenting educator. A qualified working physiotherapist, she pioneered training for couples for child birth and trained childbirth educators. In later years she coached families of children with learning difficulties and worked in healing massage.
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easy to read and follow along
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helped me get an A in class. easy to read and follow along. Glad to have had it and was easy to sale back.
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